In the book, she explores questions such as why choice is powerful, and where its power comes from the ways in which people make choices the relationship between how we choose and who we are why we are so often disappointed by our choices how much control we re Sheena Iyengar is the S.T. Considered one of the world's experts on choice, Sheena has written her own book, The Art of Choosing. Her work is regularly cited in periodicals such as the New York Times and the Wall Street Journal, Fortune and TIME. She holds an undergraduate degree from the Wharton School of Business and a doctorate in social psychology from Stanford University.
Lee Professor of Business at Columbia University and a recipient of the Presidential Early Career Award.
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